**The big picture:** AtWork, a prominent staffing franchise, has appointed Sarah Goehring as Vice President of Franchise Development to spearhead its national expansion efforts. **Why it matters:** This strategic hire signals AtWork's aggressive growth plans within the staffing franchise sector, aiming to attract new entrepreneurs and broaden its market reach. **Between the lines:** - Goehring brings 25 years of franchise development experience to AtWork. - The company aims for 24 new franchise signings by 2030. - AtWork offers both commercial and professional staffing solutions. **Staffing & HR impact:** This move could increase competition in local staffing markets as AtWork expands its footprint, potentially impacting recruiter mobility and talent acquisition strategies for other firms. The focus on franchise growth highlights a scalable model for staffing service delivery. **The bottom line:** AtWork is doubling down on franchise growth, betting on experienced leadership to capture more of the staffing market.