**The big picture:** UAE telecommunications giant du has partnered with Sapia.ai to implement AI chat interviews, streamlining its recruitment process for both corporate and frontline roles. **Why it matters:** This move highlights a growing trend of large enterprises leveraging AI to manage high-volume hiring, improve candidate experience, and enhance recruiter efficiency. **Between the lines:** - The system has already processed 8,000 candidate interviews with an 87% completion rate. - Candidates rated the experience 9.1 out of 10 and found automated feedback 95% useful. - The AI aims to replace early-stage CV screening, providing structured, consistent assessments. **Staffing & HR impact:** AI-powered tools like Sapia.ai can significantly reduce manual screening, allowing recruiters to focus on later-stage decisions and potentially improving gross margins through increased efficiency. This also sets a new standard for candidate engagement in high-volume hiring. **The bottom line:** Thoughtful AI adoption in recruitment is proving to be a powerful tool for enhancing both operational efficiency and employer brand reputation.