**The big picture:** Philip Morris International (PMI) released its EU Economic Footprint Study, revealing a nearly €343 billion contribution to the EU economy and supporting 164,000 jobs by 2025. **Why it matters:** This report highlights how large multinational corporations can significantly impact regional employment and economic stability, offering insights into the broader European labor market. **Between the lines:** - PMI invested €27.4 billion across its European operations and €22.3 billion with European suppliers. - The company's European value chain supported approximately 164,000 jobs in 2025, including 22,500 direct jobs. - Over half of PMI's net revenues in Europe in Q4 2025 came from smoke-free products, reflecting a strategic transformation. **Staffing & HR impact:** The sustained job creation and investment by PMI underscore the demand for skilled labor in manufacturing, R&D, and supply chain roles across Europe. This growth provides opportunities for staffing firms and talent acquisition leaders to support evolving industry needs. **The bottom line:** PMI's substantial economic and employment contributions demonstrate the critical role of corporate investment in shaping Europe's future workforce and economic landscape.