**The big picture:** GigU is making its profit-optimization tools free for all U.S. rideshare and delivery drivers through 2026, launching on iPhone, as gig driver unions push for first contracts with major platforms like Uber and Lyft. This initiative aims to empower individual drivers to make more informed decisions about trip acceptance. **Why it matters:** This move could significantly influence gig worker earnings and retention, potentially shifting the economic dynamics for platform companies already contending with growing unionization efforts and demands for better worker conditions. **Between the lines:** - GigU's