**The big picture:** South African startup KhayaHR has launched an AI-powered workforce platform designed to connect frontline workers with employers, addressing the unique challenges of informal employment records. **Why it matters:** This platform aims to formalize and streamline recruitment, HR, and payroll for a significant segment of the workforce often overlooked by traditional recruitment tech, impacting talent acquisition and compliance in emerging markets. **Between the lines:** - KhayaHR provides workers with a portable digital passport for identity, skills, and experience. - Its AI converts natural language job requirements into structured searches for employers. - The platform includes an HR and payroll system, plus an Academy for skills development. **Staffing & HR impact:** The model could enhance recruiter efficiency in hard-to-reach labor pools and improve HR compliance for small businesses by providing accessible, structured employment management. It also creates new opportunities for talent development and verification. **The bottom line:** KhayaHR's integrated approach could set a new standard for managing frontline workforces, particularly in regions with large informal economies.