**The big picture:** PitchMe has launched SONAR, a new search product designed to streamline talent sourcing for recruitment and staffing agencies by integrating public web data with existing ATS/CRM systems. **Why it matters:** This innovation aims to eliminate the need for recruiters to toggle between multiple platforms, enhancing efficiency and expanding candidate reach without requiring costly system migrations. **Between the lines:** - SONAR searches public data sources across the web, enriching candidate profiles. - It works alongside existing ATS platforms like Bullhorn and Avionte, avoiding system disruption. - The tool allows recruiters to describe candidate needs in plain language or use structured filters, with real-time talent pool recalculations. **Staffing & HR impact:** SONAR promises to significantly boost recruiter productivity and mobility by centralizing talent search, potentially improving gross margins through faster placements and reduced reliance on third-party sourcing tools. It also expands the addressable talent pool for agencies. **The bottom line:** PitchMe's SONAR aims to unify internal and external talent pools, offering a single, more efficient search experience for staffing agencies.