**The big picture:** The ongoing healthcare staffing shortage is fundamentally structural, not a temporary issue solvable by merely posting more job advertisements, according to Mary Morin of Psynergy Health. Current recruitment strategies are proving ineffective across the industry. **Why it matters:** This signals a critical need for staffing firms and HR leaders to fundamentally rethink talent acquisition in healthcare. Relying on traditional methods will continue to yield poor results and exacerbate existing challenges. **Between the lines:** - Every hospital is currently employing similar, often ineffective, recruitment tactics. - The problem stems from deeper, systemic issues within the healthcare labor market. **Staffing & HR impact:** Recruiters in healthcare face significant challenges, impacting their mobility and potentially reducing gross margins due to persistent vacancies. HR departments must innovate beyond conventional hiring to address this systemic issue. **The bottom line:** A strategic overhaul of healthcare talent acquisition and retention is urgently required.