**The big picture:** Staffmark Group has initiated a 10-week 'Job Fest Jackpot' sweepstakes, offering $110,000 in cash prizes to eligible employees for consistent work attendance. **Why it matters:** This initiative highlights staffing firms' innovative strategies to attract and retain talent in a competitive labor market, particularly as the holiday season approaches. **Between the lines:** - The sweepstakes will award 200 cash prizes, with individual amounts increasing weekly from $100 to $1,000. - Employees working at least 32 hours weekly automatically earn an entry, with cumulative entries increasing chances to win. - New hires can also participate by securing an eligible assignment and meeting weekly requirements. **Staffing & HR impact:** Such incentives can significantly improve worker engagement and assignment completion rates, directly impacting client satisfaction and potentially improving gross margins by reducing turnover costs. This also serves as a strong differentiator for recruiters in attracting candidates. **The bottom line:** Expect more staffing firms to deploy creative incentive programs to stabilize their contingent workforce and gain a competitive edge.