**The big picture:** The ISSA VEO Conference in Dallas is focusing on strengthening Hispanic leadership within the cleaning and facility solutions industry. **Why it matters:** This initiative addresses the historical underrepresentation of Hispanic workers in ownership and supervisory roles, despite their significant presence in the front-line labor force. **Between the lines:** - VEO, standing for Visión, Empeño y Oportunidad, is a year-round platform for connection and leadership. - The conference includes tracks for leadership, business growth, workforce development, and hands-on operational training. - Speakers include entrepreneurs who built multi-million dollar businesses and experts on employment law and immigration policy. **Staffing & HR impact:** The focus on developing Hispanic leaders can enhance talent pipelines and improve diversity within management, potentially boosting retention and operational efficiency in a key sector. HR compliance discussions at the event highlight critical legal considerations for companies with large Hispanic workforces. **The bottom line:** Investing in diverse leadership development is crucial for industry growth and equitable workforce representation.