The big picture: BairesDev, a global tech solutions provider, is hiring a Head of Marketing to build out a new Customer Marketing area, focusing on leveraging existing clients and sales collateral for growth.

Why it matters: This role highlights the strategic importance of remote leadership in driving B2B growth and the increasing focus on customer retention and expansion within the tech staffing and services sector.

Between the lines:

• The position is 100% remote, emphasizing flexible work arrangements.
• The role involves leading an existing team of eight while building a new customer marketing function from scratch.
• Key responsibilities include product marketing, sales collateral development, and customer marketing with revenue targets.

Staffing & HR impact: The emphasis on remote work and a competitive compensation package reflects current talent acquisition strategies for senior leadership roles, potentially impacting recruiter mobility and compensation benchmarks.

The bottom line: BairesDev's investment in a remote marketing leader signals a broader trend of tech companies prioritizing client-centric growth strategies in a distributed work environment.