The big picture: A new job posting for a Head of SEO & Growth in Miami, Florida, emphasizes deep B2B marketing experience, particularly in financial services, with a strong focus on AI-driven search optimization and paid acquisition.

Why it matters: This role underscores the increasing demand for marketing leaders who can strategically leverage AI, manage complex digital advertising, and build brand authority in highly regulated sectors.

Between the lines:

• The position is fully remote with a salary range of $160,000 to $180,000.
• Core responsibilities include owning SEO, paid acquisition (Google Ads, emerging channels), PR/communications, and defining market positioning.
• The role requires extensive use of AI and automation for content production, reporting, and social media publishing.

Staffing & HR impact: Recruiters will see continued high demand for marketing professionals with specialized skills in AI, technical SEO, and navigating financial services regulations, potentially driving up talent acquisition costs.

The bottom line: Companies are prioritizing growth leaders who can integrate AI and advanced digital strategies to drive measurable business outcomes.