**The big picture:** Fractional staffing firm BELAY leverages AI to enhance the productivity of its remote assistants, effectively making 10 hours of support feel like 20 for clients. **Why it matters:** This model highlights how AI can significantly boost efficiency in the contingent workforce, offering a blueprint for optimizing labor costs and maximizing output in a tight talent market. **Between the lines:** - BELAY receives 7,000-8,000 applications monthly for assistant roles, with only 1% making the talent bench. - Assistants use AI tools to complete tasks in a fraction of the time, such as a two-hour task in 20 minutes. - The company emphasizes a two-way matching process, allowing assistants to choose clients they are enthusiastic to support. **Staffing & HR impact:** The integration of AI in fractional roles can lead to higher gross margins for staffing firms and increased recruiter mobility by focusing on quality over quantity. It also redefines the value proposition of remote talent. **The bottom line:** AI is transforming the fractional workforce, enabling greater output and strategic value from part-time, remote professionals.