**The big picture:** North Highland received 'Highly Commended' recognition at the 2026 MCA Awards for its pro bono work with Show Racism the Red Card (SRtRC) and was a finalist for its leadership development work with Haleon. **Why it matters:** This highlights the growing importance of social impact and effective talent development strategies within the consulting and broader corporate sectors, influencing employer branding and community engagement. **Between the lines:** - North Highland developed an impact measurement system for SRtRC, saving significant administrative time and improving data collection. - The firm was also recognized for its people and leadership initiatives with Haleon, focusing on learning models for R&D teams. - Awards were judged blind, emphasizing the tangible client outcomes. **Staffing & HR impact:** Such recognitions can enhance a firm's attractiveness to top talent, particularly those seeking purpose-driven work, and demonstrate effective strategies for talent management and leadership development that other HR leaders can emulate. **The bottom line:** Pro bono work with measurable social value and robust internal talent programs are becoming key differentiators for professional services firms.