The big picture: North Highland received 'Highly Commended' recognition at the 2026 MCA Awards for its pro bono work with Show Racism the Red Card (SRtRC) and was a finalist for its leadership development work with Haleon.

Why it matters: This highlights the growing importance of social impact and effective talent development strategies within the consulting and broader corporate sectors, influencing employer branding and community engagement.

Between the lines:

• North Highland developed an impact measurement system for SRtRC, saving significant administrative time and improving data collection.
• The firm was also recognized for its people and leadership initiatives with Haleon, focusing on learning models for R&D teams.
• Awards were judged blind, emphasizing the tangible client outcomes.

Staffing & HR impact: Such recognitions can enhance a firm's attractiveness to top talent, particularly those seeking purpose-driven work, and demonstrate effective strategies for talent management and leadership development that other HR leaders can emulate.

The bottom line: Pro bono work with measurable social value and robust internal talent programs are becoming key differentiators for professional services firms.