**The big picture:** MHP Group has appointed two new directors, Stefan Roberts and Helen Salvin, to bolster its public affairs and brand and reputation practices. **Why it matters:** These hires reflect a growing demand for specialized expertise in AI, cleantech policy, and sustainability communications within the public affairs and corporate sectors. **Between the lines:** - Stefan Roberts, formerly of Hanbury Strategy, will focus on AI and cleantech policy within MHP's public affairs practice. - Helen Salvin joins from The PHA Group to lead energy and sustainability communications in MHP's brand and reputation practice. - Both appointments aim to enhance MHP Group's capabilities in key emerging policy and communication areas. **Staffing & HR impact:** The strategic recruitment of specialized talent in high-demand areas like AI policy and sustainability communications highlights a competitive talent acquisition landscape for niche expertise. This trend impacts recruiter mobility and the need for continuous talent development within agencies. **The bottom line:** Companies are actively seeking and hiring experts to navigate complex policy and communication landscapes, particularly in rapidly evolving sectors.