**The big picture:** DoorDash has appointed WPP Media as its first global media partner, consolidating planning and buying for DoorDash, Deliveroo, and Wolt across more than 40 international markets. This move centralizes marketing efforts for a major player in the global gig economy. **Why it matters:** This strategic consolidation reflects a push for greater operational efficiency and brand consistency across diverse regions for a leading delivery platform. It highlights the increasing global integration of gig economy giants. **Between the lines:** - WPP Media will manage all global media planning and buying. - The consolidation covers three key delivery brands: DoorDash, Deliveroo, and Wolt. - The unified strategy will be implemented across over 40 markets worldwide. **Staffing & HR impact:** While not directly HR-focused, such global operational streamlining can influence how talent acquisition campaigns are managed and executed across diverse regions, potentially impacting recruiter resource allocation and global employer branding efforts. It underscores the importance of integrated strategies for large, distributed workforces. **The bottom line:** Global operational efficiency and brand synergy are paramount for expanding gig economy platforms.