The big picture: Instawork announced its 2025 Best Places for Flexible Work Awards, recognizing businesses excelling in providing supportive environments and economic opportunities for hourly workers. This second annual program highlights companies committed to flexibility and worker support.

Why it matters: For staffing and HR leaders, these awards signal a growing emphasis on worker-centric policies crucial for attracting and retaining the 80 million-strong hourly workforce. It underscores the competitive advantage of flexible work models in today's labor market.

Between the lines:

• Awards span categories like "Best Places for Flexible Work," "Hiring Heroes" (military support), and "Community Partner."

• The "Economic Opportunity Award" specifically recognizes businesses providing consistent work opportunities.

• Instawork aims to inspire broader adoption of flexible work practices across industries.

Staffing & HR impact: Staffing firms must adapt strategies to highlight client flexibility and support, impacting recruiter mobility and talent attraction. HR leaders can leverage these insights to benchmark and improve their own hourly workforce engagement and retention.

The bottom line: Prioritizing flexible, supportive environments for hourly workers is becoming a key differentiator in the competitive labor market.