The big picture: New Morning Consult data reveals the app-based economy has expanded to nearly three in ten U.S. adults, demonstrating record growth and broad worker and consumer support. This expansion solidifies the independent contractor model's durable, bipartisan appeal.

Why it matters: This trend signals a significant shift in labor market dynamics, impacting how staffing firms and HR departments approach talent acquisition, workforce planning, and compliance with evolving labor laws. Understanding worker preferences for flexibility is crucial for future talent strategies.

Between the lines:

• The platform workforce now includes nearly 30% of U.S. adults.
• Independent contractor status maintains strong, bipartisan support among workers.
• The data was released by the Flex Association, highlighting industry advocacy.

Staffing & HR impact: The sustained growth and worker preference for independent contractor roles underscore the need for staffing agencies to refine their contingent workforce strategies and ensure robust HR compliance for diverse worker classifications. This trend could influence recruiter mobility towards platforms specializing in flexible work arrangements and impact gross margins through varied engagement models.

The bottom line: The gig economy's record expansion and strong worker backing suggest its continued prominence as a core component of the modern workforce.