The big picture: A new study by Integra Credit reveals 38% of American workers, or 64 million individuals, are now engaged in freelance and app-based gig work. This marks a significant expansion of the gig economy within the U.S. workforce.

Why it matters: This growing reliance on flexible work models fundamentally reshapes talent pools, employment expectations, and the operational strategies for businesses and staffing agencies.

Between the lines:

• 64 million Americans currently perform freelance work.
• This accounts for 38% of the total U.S. workforce.
• Workers are primarily seeking greater flexibility and additional income.

Staffing & HR impact: Staffing firms must evolve their models to effectively source and manage a larger contingent workforce, while HR departments face increased complexity in classification and compliance for independent contractors.

The bottom line: The gig economy is a dominant force, requiring strategic adaptation from all workforce stakeholders.